“We’ve been delighted with the results from mobile donations. Using SMS is a simple and effective way to drive donations and Fonix’s passion for and dedication to ensuring a successful Stand Up To Cancer campaign really stood out to us.”

Ana Maria Flores,
Senior Programme Manager for Stand Up To Cancer at Cancer Research UK

Helping Channel 4’s Stand Up To Cancer to raise money with mobile donations

Stand Up To Cancer is an annual campaign a collaboration between Cancer Research UK and Channel 4, which raises money for translational cancer research. Every year money is raised through a whole range of fundraising efforts involving challenges and sketches, many of which feature celebrities (the star-studded line up in 2017 included Ed Sheeran, Liam Gallagher, Jeremy Corbyn and Ozzy Osbourne). A season of programming and off-air fundraising activity culminates in a live telethon.

Challenge

For the 2017 campaign, Stand Up To Cancer needed a secure, efficient and simple payment mechanic to maximise the number of donations.

Solution

SMS as a donation mechanic is at the forefront of the Stand Up To Cancer campaign, which allows donors to donate to the charity from their mobile phones: they simply text a keyword to a shortcode, which is quick and easy for the public to do. They have the option to donate either £5, £10 or £20 and the costs were charged to their mobile phone bills.

Donors can donate in this way during the many driver programs throughout the week and also during the main live show itself.

Results

The partnership brought about some impressive results for the charity. During the main Stand Up To Cancer appeal, Fonix processed over 150,000 SMS donations, accounting for almost 80% of the overall total raised.

Fonix also processed donations for The Great Stand Up To Cancer Bake Off, which took place in March and April 2018. This was hugely successful 5 weeks of activity, and raised over £2.5million via SMS.

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