“We chose to work with Fonix because of their experience and expertise in the charity sector. With a proven track record, they are clearly the provider of choice when it comes to charity and high profile broadcast campaigns”

Jules Thorne,
Campaign Manager, Comic Relief

Fonix powers mobile donations in record breaking campaign for Sport Relief

The Sport Relief campaign helps vulnerable people in the UK as well as in the world's poorest countries.

Following the successful delivery of Red Nose Day 2015, Fonix was chosen to support this year’s Sport Relief campaign using Fonix’s SMS and Mobile Direct Billing and campaign management platforms to power the mobile donation channel.

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Challenge

The aim of the campaign was to drive mobile donations. Sport Relief needed to find a solution that was able to process all of its hundreds of thousands of mobile donations with the flexibility to build and integrate with existing Sport Relief solutions.

Solution

The campaign, promoted across TV, radio, print and online channels as well as at flagship events across the country, came to a head in a celeb-filled night of TV on Friday 18th March.

The campaign allowed people to donate to the appeal by sending a text message to a short, five-digit code.

Capitalising on Fonix’s mobile marketing and data analytics, Sport Relief sent a Gift Aid reminder messages to all those who had not provided Gift Aid declarations to drive further revenue generation and boost the campaign results.

Results

A record breaking campaign for Sport Relief having generated over £56 million so far and counting.

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