“Red Nose Day was our best night for SMS yet; we saw an increase of almost £4 million of mobile donations from the 2015 campaign. We couldn’t have achieved this without Fonix’s expertise and our excellent collaborative approach to running the £20 price point.”

Jules Thorne,
Campaign Manager, Comic Relief

Red Nose Day live night results in most successful night of TV for SMS donations

The Red Nose Day campaign, which runs every other year, raises money to help people here in the UK and around the world.

Fonix has been working with Comic Relief since 2015, for both the Red Nose Day and Sport Relief campaigns to provide the platform to power mobile donations.

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Challenge

The aim was to achieve more donations via text-to-donate than ever before for Comic Relief’s Red Nose Day campaign.

Solution

The campaign allowed people to donate to the appeal by sending a text message to a short, five digit code, and this was promoted for the duration of the live show.

For the 2017 campaign a new tariff was introduced: donors were allowed to donate £20 via text to Red Nose Day for the very first time, alongside the conventional £10 price point.

Results

£9.5 million was raised via SMS in just 6 hours on the night of Red Nose Day, more than had been raised via SMS in any other year.