“We have a very loyal and interactive audience that engage with our brands through various channels. Offering interactive mobile services allows us to establish deeper relationships with our consumers, add value for readers and build an even richer profile of our target audience.”
Jonathan Creber,
Commercial Director, DMG Media, Mobile and TV.
Mobile engagement boosts revenue for leading media company
DMG Media, part of Daily Mail & General Trust, PLC has partnered with Fonix for mobile messaging, marketing and interactive services across their core media brands and publications including the Daily Mail, the Mail on Sunday and Metro.
Challenge
The challenge was putting mobile technology to work in such a way that could support audience engagement experiences whilst creating monetization strategies for their print and online brands. The company needed an experienced, trusted mobile solutions partner to help bring mobile to life across its portfolio of media brands.
Solution
DMG Media has a great range of content and has been running successful mobile interactive services for a number of years. Fonix’s solutions are focused on driving innovative and interactive mobile campaigns that engage audiences, add value and foster engagement.
Interactive mobile services delivered include competitions, feedback, sports and news alerts, paywall and other content services.
Results
The consumer spend via mobile over the period 2015 / 2016 has increased by a staggering 28%. DMG Media have been really impressed with the results and support and have recently extended the contract with Fonix for another 2 years.
“Our partnership with Fonix allows us to develop new commercial and value added propositions for our readers.”
Jonathan Creber, Commercial Director, DMG Media, Mobile and TV.
