Open quotes f09cbe4e99f39e9099c776f0fc4220da399d2a5a340a6cd6c96e5266e1beac6e Close quotes eaa1a60eb727b47131f8a28cf7d7d80bfe2fec650e8cfdf8798087c2cdbb47c2

We have a very loyal and interactive audience that engage with our brands through various channels. Offering interactive mobile services allows us to establish deeper relationships with our consumers, add value for readers and build an even richer profile of our target audience.

Jonathan Creber,
Commercial Director, DMG Media, Mobile and TV

Mobile engagement boosts revenue for leading media company

DMG Media, part of Daily Mail & General Trust, PLC has partnered with Fonix for mobile messaging, marketing and interactive services across their core media brands and publications including the Daily Mail, the Mail on Sunday and Metro.

Challenge 3646e1da1a235886b13584d082465af8f4f08b85b0e331381f2a73daaefe8eb1

Challenge

The challenge was putting mobile technology to work in such a way that could support audience engagement experiences whilst creating monetisation strategies for their print and online brands. The company needed an experienced, trusted mobile solutions partner to help bring mobile to life across its portfolio of media brands.

Solution 8edb4d2c2574bc27a7395abfeeeaff3fca023c98bd3d97097f89e49e4f25a034

Solution

DMG Media has a great range of content and has been running successful mobile interactive services for a number of years. Fonix’s solutions are focused on driving innovative and interactive mobile campaigns that engage audiences, add value and foster engagement.

Interactive mobile services delivered include competitions, feedback, sports and news alerts, paywall and other content services.

Results

28%+

increase in
mobile spend

Customer spend increased 28%+ in the first year

DMG and Fonix have been working together for over 5 years

DMG have been able to develop new commercial and value added propositions for readers