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Over the last 3 years we’ve enjoyed a great working relationship with Fonix, with the team always delivering an exceptional technical and operational service.

Melissa Goodwin,
Head of Commercial Partnerships, Channel 5/Viacom

Increasing audience engagement via mobile

Channel 5, one of Britain’s biggest commercial broadcasters selected Fonix to deliver mobile interactivity across their formats including The Gadget Show, Big Brother, Lipsync Battle, NCIS, Classic Car, Ex on the Beach and Geordie Shore.

Challenge 3646e1da1a235886b13584d082465af8f4f08b85b0e331381f2a73daaefe8eb1

Challenge

Most consumers now watch TV while on their phone, ipad etc; TV no longer has 100% of their attention. When running interactive services, reaching out and engaging has become a crucial part to a formats success. With the mobile phone being such a personal device, providing viewers with a positive experience plays an integral role to engagement levels…and that’s where Fonix’s intelligent CRM strategy came in.

Solution 8edb4d2c2574bc27a7395abfeeeaff3fca023c98bd3d97097f89e49e4f25a034

Solution

Fonix work with Channel 5 to deliver competitions, promotions and interactive response messaging and CRM services.

Viewers are able to interact and engage with their favourite TV shows, giving Channel 5 the opportunity to optimise their mobile campaigns in an increasingly value added TV experience.

For competitions, Fonix delivered a 6 for 4 competition entry mechanic. If a consumer text in twice they receive a free third entry, if they text in two more times they receive another entry free. A total of six entries, four of which are paid for. Fonix’s intelligent CRM and data segmentation strategy provided consumers with specific marketing messages based on their activity, maximising entry levels while providing a positive user journey.

Results

45%

increase in
competition entries

Increased customer retention rates

Increase in the number of competition entries